Privacy Policy

Introduction

At Pure Astrology ("we," "us," "our," or "Company"), we are committed to protecting your privacy and ensuring transparency in how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding data collection and your rights as a valued customer and spiritual seeker.

Effective Date: February 2026

Last Updated: February 2026

Your Trust Matters: Just as we treat astrological stones with reverence and care, we handle your personal data with the highest level of respect and security.

Information We Collect

1. Personal Information You Provide:

Account Information: Name, email address, phone number, password
Shipping & Billing Address: Street address, city, state, zip code, country
Payment Information: Credit card details, bank account information (processed securely)
Birth Details: Date of birth, time of birth, place of birth (for astrological recommendations)
Zodiac Sign & Astrological Data: Zodiac sign, birth chart information (optional, for personalized recommendations)
Contact Information: Communication preferences, inquiry details
Customer Support: Messages, complaints, feedback, and testimonials

2. Information Collected Automatically:

Device Information: IP address, browser type, device type, operating system
Usage Data: Pages visited, products viewed, time spent on site, links clicked
Cookies & Tracking: Session cookies, persistent cookies, pixels for analytics
Location Data: Approximate location based on IP address (not precise)

3. Information from Third Parties:

Payment processors and financial institutions
Social media platforms (if you connect your account)
Shipping and logistics providers
Analytics and marketing partners

How We Use Your Information

We use the information we collect for the following purposes:

Primary Uses:

Order Processing: To process purchases, ship products, and manage returns/exchanges
Account Management: To maintain your account, verify identity, and provide customer service
Astrological Recommendations: To suggest suitable stones and products based on your zodiac sign and birth chart
Payment Processing: To securely process transactions and prevent fraud
Communication: To send order confirmations, shipping updates, and customer support responses

Marketing & Engagement:

Sending promotional emails about new products and special offers (with consent)
Newsletters featuring astrological insights and wellness tips
Personalized product recommendations based on your purchases and preferences
Conducting surveys and collecting feedback for service improvement

Analytics & Improvement:

Analyzing website traffic and user behavior to enhance user experience
Improving website functionality and performance
Understanding customer preferences and purchasing patterns
Fraud detection and prevention

🔒 Your Birth Chart Data

If you share your birth details with us, we use this information solely to provide personalized astrological recommendations. We do not sell or share your birth chart data with third parties without explicit consent.

Data Sharing & Disclosure

We DO NOT Sell Your Data

Pure Astrology does not sell, rent, or lease your personal information to third parties for marketing purposes.

We DO Share Information With:

Service Providers: Payment processors, shipping companies, email services (under confidentiality agreements)
Analytics Partners: Google Analytics, Facebook Pixel (for aggregated data only)
Legal Compliance: When required by law, court order, or government request
Business Transfers: In case of merger, acquisition, or business restructuring
With Your Consent: When you explicitly authorize us to share your information

International Data Transfer:

Your information may be transferred, stored, and processed in countries other than your country of residence, which may have different data protection laws. By using our website, you consent to such transfer.

Data Security & Protection

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:

Security Measures:

SSL Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS technology
Secure Payment Gateway: Payment processing is handled by PCI-DSS compliant third-party providers
Firewalls & Intrusion Detection: Advanced security systems monitor and prevent unauthorized access
Regular Audits: We conduct regular security audits and vulnerability assessments
Access Controls: Only authorized employees have access to personal data, and access is role-based
Data Backup: Regular backups ensure data recovery in case of incidents

Important: While we employ industry-standard security measures, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security of your information.

Cookies & Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device that help us remember your preferences and track your activity on our website.

Types of Cookies We Use:

Cookie Type	Purpose	Duration
Session Cookies	To maintain login and shopping cart during your visit	Until browser closes
Persistent Cookies	To remember preferences and login information	Months or years
Analytics Cookies	To track website usage and improve functionality	Months
Marketing Cookies	To show personalized ads and track campaigns	Months or years

Managing Cookies:

You can control cookie settings in your browser preferences
Disabling cookies may affect website functionality
Most browsers have "Do Not Track" (DNT) options
You can opt-out of marketing cookies at any time

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

Data Subject Rights:

Right to Access: Request a copy of the personal information we hold about you
Right to Rectification: Correct or update inaccurate information
Right to Erasure: Request deletion of your data (with exceptions for legal compliance)
Right to Restrict Processing: Limit how we use your information
Right to Data Portability: Receive your data in a structured, portable format
Right to Object: Object to marketing communications and data processing
Right to Lodge Complaints: File complaints with data protection authorities

How to Exercise Your Rights:

To exercise any of these rights, contact us at:

Privacy Officer
Email: privacy@pureastrology.com
Phone: +91 9274507553
Address: BRTS Bus Stop, 1643 kevdajini chali, opp of hirawadi, Ahmedabad, Gujarat 382350

Data Retention

How Long We Keep Your Data:

Account Information: Until you delete your account or request deletion
Transaction Data: 7 years (for tax and legal compliance)
Marketing Emails: Until you unsubscribe
Website Analytics: 26 months (then automatically deleted)
Cookies: Session cookies deleted when browser closes; persistent cookies expire as indicated
Customer Support Records: 2 years after last contact

After the retention period, we securely delete or anonymize your data, unless legal requirements mandate longer retention.

Third-Party Links & Services

Our website may contain links to third-party websites, including social media platforms, payment processors, and affiliate sites. We are not responsible for their privacy practices:

Review their privacy policies before sharing information
Links do not imply endorsement or affiliation
We have no control over their data practices
Our Privacy Policy applies only to Pure Astrology websites and services

Children's Privacy

Our website and services are not intended for children under 13 years old. We do not knowingly collect personal information from children. If we discover that a child has provided personal information, we will delete it promptly.

Parents or guardians who believe their child's information has been collected should contact us immediately.

California Consumer Privacy Act (CCPA)

If you are a California resident, the CCPA grants you additional rights:

Right to Know: What personal information is collected and how it's used
Right to Delete: Request deletion of personal information (with exceptions)
Right to Opt-Out: Opt-out of the sale or sharing of personal information
Right to Non-Discrimination: We won't discriminate for exercising your CCPA rights

To submit a CCPA request, email: ccpa@pureastrology.com

GDPR Compliance (European Users)

If you are located in the European Union, European Economic Area, or Switzerland, the General Data Protection Regulation (GDPR) applies to your data:

We process your data based on your consent or legitimate interests
You have enhanced rights to access, correct, and delete your data
You can request data portability in a machine-readable format
You have the right to lodge complaints with your local data protection authority

For GDPR-related inquiries: gdpr@pureastrology.com

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

Posting the updated policy on our website with a new "Last Updated" date
Sending you an email notification (for significant changes)
Requesting your explicit consent (if required by law)

Your continued use of our website after updates constitutes acceptance of the revised policy.

Contact Information

Privacy Officer

Email: privacy@pureastrology.com
Phone: +91 9274507553
Address: BRTS Bus Stop, 1643 kevdajini chali, opp of hirawadi, Ahmedabad, Gujarat 382350
Hours: Monday - Friday, 9 AM - 6 PM IST

Data Protection Authority

For complaints about our privacy practices, you may contact your local data protection authority or:
Indian Privacy Regulator: MEITY (Ministry of Electronics and Information Technology)

Acknowledgment

By using Pure Astrology's website and services, you acknowledge that you have read, understood, and agreed to this Privacy Policy. Your privacy and trust are paramount to us, and we commit to protecting your personal information with the utmost care.

May your cosmic journey be guided by wisdom and clarity. Your data privacy is our spiritual responsibility.